In addition to teaching the student workers about non-native Phragmites, biodiversity, specific species present at the beaches, and proper management techniques, the program coordinator conducts outreach to community members. The coordinator writes articles for the WBA annual publication to inform residents about the problems caused by non-native Phragmites and possible solutions. The coordinator also gives a presentation at the WBA Annual General Meeting each September, and conducts direct outreach to people along the beachfront to encourage more widespread management and the use of selective management instead of whole-beach ploughing conducted by some property owners.
Residents walking past work sites are able to see the techniques used and speak to the team. The students serve as ambassadors and are able to educate others and model good management practices.