The presence of Phragmites australis, an invasive wetland plant, negatively affects not only wetland ecosystem function and health, but also coastal property values as demonstrated via research recently completed by Grand Valley State University and The Nature Conservancy. Dr. Erik Nordman (GVSU) and Shaun Howard (TNC) will present on the history of the study, the results (including the predicted increase in home values following Phragmites removal), and what this may mean for the future of sustainable funding and management of this aggressive wetland invasive.